A social media strategy is essential to differentiate yourself from your competition and leave a mark on social media. Here are the steps you can take to create the best social media marketing plan that will help you achieve your business goals.
To learn more about how you can optimize your social media strategy, check out the infographic below. Here’s a quick overview of what the infographic will show you.
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1. Define your goals
The first and most important step in creating a social media strategy is setting your goals. Without a goal in mind, it will be difficult to channel your efforts to achieve it.
That’s why you also need to define achievable goals that are SMART (specific, measurable, achievable, realistic, and timely).
Some of your goals may be:
Increase your reach
Increase the number of lead
Improve your income
Drive more traffic to your website
2. Define your target audience
Knowing your target audience is critical before starting your social media marketing campaigns. If you don’t know who your target customer is, you won’t know who to advertise to. Define your target audience based on their demographics, location, and interests.
Try to discover your pain points so that you can create marketing campaigns that show how your product can solve your problems. You should also know what type of content they regularly consume. This will help you plan your content in a better way.
3. Choose the social media platform
Once you’ve defined your audience, you need to figure out which social media platform to use to reach them.
For that, you need to determine which social media platform is the most used by your target audience. Discover the top 1-2 social media platforms and make sure you make your presence felt on those platforms. Make sure to tailor your content to fit naturally in their feed.
4. Audit your performance
Once you’ve started posting content regularly on social media, you need to start analyzing performance.
Also discover participation in different forms of content. You should also find out when your audience is most active on social media so that you can schedule your posts for that time.
Lastly, you should also audit your performance against that of your competitors. Compare their follower bases, engagement, reach, etc. with yours.
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